In the early days it was easy to gain social media followers but just posting a blog. But these days using some digital ads or paid social options are essential for aiming a message to the right audience and at the right time. Traffic from social media is certainly a positive signal of building awareness of your business […]
The world of analytics has taken a lot of turns over the past several years. It went through a name change among analytics professionals - the Web Analytic Association changed its name to Digital Analytics Association years ago to better reflect the wider application of website analytics solutions from Google, Adobe, and others. Today machine learning […]
Every new year a number of businesses launch a new website, just like a number of people join a gym to get into shape. And as many newbies to a gym overlook certain steps in their regimen, many new sites overlook how to retain traffic from their old. In short, they overlook how to use […]
While at the O’Reily Solid conference back in 2015, I got to experience the best IoT innovations vendors had to offer. One of the more interesting vendors spotlighted was Digital Lumens, a that specializes in intelligent lighting or "smart lights”. Smart lights are designed to provide light where there is activity on the factory floor. If there is no […]
In May 2017, Zimana founder Pierre DeBois was interviewed at InteropITX in Las Vegas. Pierre stopped by the Information Week News desk to speak with Jim Conolly, Executive Managing Editor, offering his insights on All Analytics, an analytics online community, and on the state of business intelligence today. You can also check out an […]
Search. The golden process in which customers magically arrive to your business after making a wonderful discovery of your website in Bing, Google , and Yahoo! Yeah, right. Many businesses rightly invest in their search optimization. Search traffic is a very cost effective way of gaining traffic. But the optimization is approached with a narrow […]
