"4 minutes" was the name of a popular song by Madonna and Justin Timberlake, but it can also be an anthem to the amount of time retailers must target in improving their e-commerce product pages. When launching a website, a retailer should convert product details into the following page elements: Headline/title Product image Product description […]
Frank Sinatra once sang about reaching the top of the heap. Certainly he was not thinking about Javascript at the time of his hallmark song - the personal computer let alone programming language was still years away from an introduction. But the longevity of success implied in the song can be analogous to how heaps […]
In my childhood days I brought home the Sunday newspaper and clipped coupons from it. But like many people today, I tend to look for coupons delivered to my smartphone while I am on the go. Delivering mobile coupons to customers have altered the value coupons have for marketers. That value is now a meaningful […]
Does your campaign have the blues about ROI? Maybe it’s because of a misguided focus on attribution. One of the easiest ways to get more sophisticated in a marketing campaign and in using analytic reports is to get past “last click” attribution - this is an assumption in which a referral source in an analytics […]
The march of JavaScript's influence with other programming language continues. One discovery is the connection with Ruby on Rails, which at first blush may sound confusing (especially with the current adoption of JavaScript frameworks with server-side operations such as Angular.js and Meteor.js). But the connection is to address datacalls while minimizing time spent in […]
"Project success is not about technology choices; It is much more about development and management teams doing the right things for you." So says Justin Meyer, web developer who presented for Chicago JavaScript meetup, a monthly gathering of developers hosted by Enova and Bitovi in the Chicago Loop. The attached video is from a November 2014 meetup. […]
