Clutter. No body likes a messy house, messy car interior, messy anything. So why should your website be messy? If a website has clutter, customers assume a lack of product or service. There can be too much on screen for a visitor to focus upon. Viewing a site through a tablet or phablet can make […]
Since the days of Urchin and Omniture, business managers have been seeking analytic diagnostic tools to better understand the increasing. The irony is that analytics solutions were originally a diagnostic tool for website development long before digital marketers discovered their utility for strategies like SEO, paid search, and social media. But as analytics usage grow, […]
Search engines have subtly changed their methodologies over the past few years. One methodology that has yet to see widespread adoption has already experienced its most significant change yet. Back in 2013, an ontology library site, Good Relations, announced an alignment of its markup structure definitions with those used on schema.org, a metatag library. The […]
Like most businesses (and probably your business, too!), Zimana has a Facebook page. But managing Facebook page becomes a dice throw in gaining audience engagement activity. Some businesses try to increase their luck by posting multiple times every day. Posting your activity every few minutes in the same manner as a Twitter account is […]
Black hat is one of those terms that comes up with every web development discussion with a developer or designer. But what exactly is black hat, and what does it mean for a business? Black hat is the usage of tactics meant to "cheat" a search engine by overemphasizing standard SEO tactics - examples are […]
Pinterest is widely known for sharing images, but video is fast becoming a great second option. Adding YouTube videos is at the heart of that second option. Doing so has the potential to strength a YouTube audience, building subscribers, as well as adding variety to a Pinterest account. The steps are simple. First upload the […]
