Many businesses are catching onto the value of content marketing through using their blog. However, one challenge that enviably appears is how to manage the posts once a schedule is established. One analytics report that can be useful is visitor flow. This report is usually seen in Google Analytics, but all analytic solutions have this […]
Jay Baer (@JayBaer) in a recent issue of Chief Content Officer magazine made a terrific metrics explanation with respect to content marketing. He outlines four useful metrics to enhance a campaign. Here's his comment: "There are four types of content marketing metrics: consumption, sharing, leads, and sales. Most marketers overvalue the first two (blog page […]
Likes, Pluses, and Retweets. These social media metrics are a standard in the major programs, such as Twitter, Google Plus and Facebook. But these can also hinder analytic capability when businesses over focus on them. It is easy to brag about how many retweets your blog posts receives or how many people begin to follow […]
Concerned about keeping your analytics-derrived strategy safe? When planning security for said strategy, a description of your security plan should include one of the following words: Chrome, Firefox, or Internet Explorer. Using an update web browser can be one of the first lines of defense against a cyber-attack. Phishing attempts are learning how to attack data entry points […]
With its $167 million acquisition of mindSHIFT Technologies back in November 2011, Best Buy's entry into small business IT demonstrated how technology (and a nice amount of available capital) permits new market entrants in surprising ways. The news at that time certainly reminded me of how far Best Buy has come from its creation in […]
Let's take a quick look at a growing performance metric that may not be the first on your dashboard needs, but can be a needed metric for those managing the next great app. That metric is latency. Latency is the measure of a time delay in a system. It's meant to measure packets switched within […]
