A while back (2010 and 2011 - yeah an eternity in the digital world) I commented on Microsoft's retail strategy (see the posts Microsoft Store Unleashed and Microsoft Store - Retail Tips on Online vs Offline). I noted the criticisms of Microsoft's "slow rollout", defending that it made some sense given its position against Apple. Well, since […]
YouTube's inclusion in Billboard metrics (and subsequently, its part of Nielsen ratings) is a signal that YouTube Analytics is becoming an important asset in business. The metrics are a natural match for businesses small and large looking to increase their video sophistication. Watch this All Analytics video on why YouTube is valuable, and add your […]
This image shows a great ad for Valparaiso, Indiana, located 50 miles outside of Chicago. This ad appear on the South Shore line, a commuter line which runs from Chicago, through Gary, and ends in South Bend. The rail line does not pass through Valparaiso, which is 20 miles to the southeast of Gary Metro […]
This video for All Analytics was completed in 2012. I noted the buzz about the Goldman Sach exec who said that clients were referred as "Muppets" a derogatory term in British circles. For analytics, there is a different level of dedication, spearheaded by the digital analytics association. Watch this video to see what I […]
This latest infographic from Monetate covers the complexity of multichannel marketing, from the perspective of multi-screens and consumer behavior. Indeed as the public adopts smartphone and tablet access to online properties, behaviors are changing. the result for marketers is the increased need to develop multiple call-to-actions to complement the media that they are using. Monetate […]
Many students want to study with A students, the ones who do well on the exams. In the world of social media, Facebook and Google view Twitter as the best study buddy to have. In June 2013, Facebook announced that hashtags could now be used on its platform. Facebook users can incorporate the same "#" […]
