This look at Facebook Fans values indicates how segments need to match to your business. The airline in this video found some of its fans were outside of the customer demographic it serves. The video dovetails into a growing trend of having more fans than value - such as fake followers purchased for Twitter and […]
Websites. Businesses need them. But there's an underlying fear when it comes to budgeting a cost for a website. .net Magazine, a terrific web design site based in the United Kingdom raise up the key concerns businesses have with with paying someone to code. Businesses fear: Paying too much Being unhappy with process Getting something […]
We hear about APIs increasingly as apps and Saas increase their influence on a customer's digital experience. But what are the value of APIs? Let's look at some basics to learn how they can be best managed from an analytics or business intelligence perspective. APIs are programming protocols. They are provided by the developer of […]
A few years ago, Prince wrote a back to basics song called "Black Sweat", a short 3 minute jam with minimal instrumentation and Prince's signature sound. Its sound was reminiscent of another song "Sign O the Times" during his high profile years. Paid search campaigns sometimes needs a back to basics approach, especially with changes […]
Deciding on metric can be as multifaceted as deciding on a clothing to wear or choosing a movie. Fortunately the facets can be, well, less-multi with a few reminders of what the metric is for. First consider what an analytic report essentially consists of - metrics and dimensions: A Metric captures a measurement, such as […]
If you are wondering if your commerce sales are slowing down, maybe you should look at your website performance. The need for speed at the website has been rising, thanks to customers increasingly reviewing products, services, and recommendations through mobile devices. The case for speed impacting costs has been made. Yottaa, a cloud provider of webpage […]
