"Drop off" reflects the page on which visitor left an identified "Visitors Flow" - the intended flow of your traffic - and went down a path different than the Visitors Flow. In taking this action, the visitor either clicked a link on your website that doesn't correspond with your Visitors Flow or they left your […]
Many businesses understandably believe that web analytics solution only address the functionality of a website. However this is no longer true in most cases. Why? Because consumers and vendors alike rely on the web in the same manner as any other utility - electricity, water, television. Online has become the first place where people search […]
Earlier this year I had the pleasure of joining John "ColderICE" Lawson, CEO of ColderICE Media, for a terrific Google Hangout on analytics and E-commerce. John is a master expert in E-commerce, having conducted programs and seminars across the world to help small businesses improved their e-commerce sites. He has hosted a number of hangouts […]
Katherine Griwert, Head of Marketing Content & Communications at Brafton shared some tips and ideas on video at the 2013 Search Engine Strategies Expo in Chicago. The presentation is prelude to a presentation of 7 tips on video, which can be seen here. Griwert notes that people are seduced by video without tying to results. […]
190.4 seconds. A while back KISSMetrics in their infographic set that time period as the benchmark average amount of time a website visitor spends on a site. In short a business needs to develop site elements tailored to short visit online. Doing so can improve conversions and crate your website as a working asset for […]
Why do I need an analytics professional or consultancy if my data is free? That question comes up whenever I discuss Google Analytics with small and medium sized businesses. They've added the tag and feel that they have too little traffic to analyze. But they miss the point of what they are spending when planning […]
