Mobile marketing has grown in significance, as the number of mobile devices sold in the US has increased. This is only the tip of the iceberg for global mobile device sales and the consumer culture that has developed. Research mobile marketing in other countries, such as in South Africa, Kenya, South Korea, and the UK, […]
I wrote this post originally for Digital Canvas Retail October 8th, 2013 The desire to be closer to consumers as they move around can leave retail marketers with an unquenchable thirst for fresh ideas. CocaCola has an omnichannel solution, at least for techcrazed South Korea. Coke has maintained a dominant marketshare among beverage brands in many countries, and […]
(This post originally appeared on UBM Tech site Digital Canvas Retail in July 2013) Gone are the days of watching a western on TV. But for many retailers, developing an ad budget with a singular focus on television should also be riding into the sunset. YouTube has long been nicknamed as a second largest search […]
This interview with Garrison Atkisson, founder of broadAngle, was conducted via online in 2012. Portions were used as part of a post for Business Agility. I met Garrison during my grad school days at Georgia Tech. Later we crossed paths, and the result was Zimana providing SEO analysis for a broadAngle client, OverTime Magazine. Garrison is […]
While not named after the classic Star Trek movie "Star Trek II: The Wrath of Khan", you can certainly compare SES to the recent movie "Star Trek Into Darkness". The latest film pays homage to past Star Trek lore as a part of a franchise reboot. Because of Google Hummingbird, SES found unique ways to […]
The City of Chicago was well represented to explain city services that are augmented with apps and social media data. Social Media Week Chicago hosted a panel called City Data and Social: Data is changing the relationship between cities and their citizens. The panel examined the topic of how data's growing importance through APIs […]
