The longer you avoid your data, the longer you continue to miss opportunities to market your business and serve the people who are looking for your services. People use search and social media to discover products and services. Ads served along the way, combined with a strong social media presence, provides your business with consumer […]
Starting a paid search campaign can introduce a number of steps to get a marketing message in front of an audience. One important aspect is understanding the bidding process - maintaining a reasonable cost per click means appreciating the bid being set. This infographic from Wordstream explains the bidding process for Google Adwords. See how […]
This infographic from Search Engine Land covers the basics of no-follow links, a kind of link tag that is meant to indicate to search engines to not consider a link between two pages or sites. The reasons for using a no-follow link can help manage the pages associated to your site. Take a look and […]
The growing use of images in social media has added a cherry on top to the sundae called web design. Instagram, Pinterest, not to mention Facebook (which is the platform on which the most images are shared) and Twitter have altered how website should display images and how visitors experience product and services. Great images […]
Web design is certainly evolving - this infograhic collects the latest ideas being added to websites. Some ideas have more "story" behind them, such as the suggestion of a single page. The "single page" is more about parallax design - backgrounds scrolling at a different rate than the text and other images. And flat sites […]
The business world is adopting website data and metrics as the guidance to understanding customers and developing new ideas. But what should a small company look for when considering an analyst for its needs. The temptation is to focus on the skill set with a given tool. This is natural but can be an overemphasis […]
