The sky seems like the limit when a business plans its mobile presence. Customers are increasingly using mobile devices to first access a retailer website and most likely make a purchase. Analytics, when applied correctly, can provide new insights for personalized offers and customer engagement. But to avoid storm clouds, retailers should conduct due diligence […]
This comparison of paid search vs. organic search takes a light hearted look at the "war" between paid search and organic search. Created by Wordstream, the infographic is meant to explain how paid search is increasingly influencing the consumer decision to click, and thus the click through rate. This also illustrates some of the reasoning […]
These days it seems like every organization uses social media in one form or another. As adoption into business strategies heighten, evaluating internal metrics like Key Performance Indicators (KPIs) can feel social, too. Used with internal and strategic business measures, Key Performance Indicators (KPIs) always contain numbers that are contextual in nature. Rates, ratios, and […]
Website testing can influence the budget for website maintenance. Yet many businesses under-estimate the costs involved. Monetate provides a view of the cost in this infographic. Monetate Marketing Infographics
Customer relationship management has always been a valuable business intelligence asset. A growth in mobile marketing has enhanced that value further than many marketers could have imagined. Some digital solutions have contained long-standing features that have been relatively dormant when it comes to immediate utility. Take geolocation reporting in web analytics. Web analytic solutions have […]
Need a few events to network and learn the latest trends in Analytics. Stephane Hamel (@SHamelCP) of Cardinal Path has created a great list of annual events that focus on analytics and big data issues of the day. You can click on each event on Hamel's List.ly post (click here to see the analytics […]
