The annual Chicago Small Business Expo arrived with no small fan fair. Thousands of small business owners and entrepreneurs attended panels to learn how to build effective businesses. Among the best panels was Avoiding Risky Behavior by Saper Law Offices of Chicago. Its principal, Daliah Saper, has seen a number of cases involving internet and […]
Asking for analytics help can seem a bit daunting for managers unsure of an analytics. There are a number of reports and a number of items that need to be checked to get to answers about marketing or objective. Taking the time to check can eat up well beyond the scope of the time available […]
There are standard report settings within every analytics solution that can segment website traffic. New visitors versus returning visitors is an example. But there are times where a setting has to be tailored to text related to a visit. This is where filters come into play. The skinny: Filtering limits reporting to specific kind of […]
Reporting on E-commerce related analytics is more specialized than most other analytic reporting requests. The reports tie visits and associated metrics to the products and services offered on your website. But the complexity of adding a number of details, such as SKU information, increases the number of reporting segments that can influence conversions. This increase […]
Upset about Not Provided in the Google Analytics? Don't despair. There are other tactics available to strengthen an online presence. One way is authorship, the association of one's Google Plus page with written content. This infographic from Internet Marketing outlines the value of the authorship protocol and what it can mean for business. Post this […]
Zimana has partnered with Blue 1647, a Chicago start up and entrepreneurship incubator in the Pilsen neighborhood. Founded by Emile Cambry, and co-managed with Antonio Rowry as Chief Operating Officer, Blue 1647 provides a working space for 32 companies and a number of workshops centered on web technology and app development. The center is part […]
