Many retailers are realizing that a website is not a billboard or a brochure, a static object that just says that your business exists. A site is meant to be an extension of your business. That means it must connect to customers who are researching products and services online prior to a purchase decision. […]
Black Twitter has become a morphious description for a community on Twitter that comments on social issues and ideas important for the African American community. It is a group that is unlike any previous civil rights groups because of its digital influences and timing from the current cultural trends in the United States. Pepper […]
Our friends at Small Business Trends, created an infographic that highlights how call to action (CTA) is sometimes not much of a call and creates little action. CTA is an essential component in analytics. CTA is what creates a click, and drives the purpose behind an analysis. What traffic actually clicked? What's the significance? Moreover, […]
Ask any marketer, and they’ll say it without a moment’s hesitation. Content marketing is all the rage. It’s safe to guess that the internet is filled with an overabundance of content, to a point where content given with a strategy has become essential to marketing success . But while interest in creating content is high, […]
We hear the phrase Mar-tech in webinars and see it in posts everyday. But how does a marketer gain an appreciation for Mar-tech, especially when training budget for any marketer has been exhausted for the year? One way is through participating in a hackathon. I should know - I participated in one, the AT&T Hackathon […]
When small businesses are launched, owners are taught that cash is an important lifeblood for survival. However small business owners are also consumers, and these days consumers are less concerned about retaining cash than they have ever been. A Pew Institute report confirms this notion. 4 out of 10 Americans do not save cash. This […]
