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June 16, 2014
Infographic from @Blogmost: Smart Ways to Combine Content Marketing with SEO

This infographic from Blogmost offers numerous ways to share content through social media - way beyond just Google Plus, Facebook, and Twitter.  But this infographic implies a key  difference between content marketing and SEO strategy. SEO, to a certain extend, is about directing content to various platforms, sometimes with a message that includes an offer […]

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June 13, 2014
Analytics Tips: Starter Ideas for Managing E-commerce Reporting

Sometimes e-commerce reporting in analytic solutions can be intimidating place to start.  An e-Commerce business or an organization with an e-Commerce group faces many reports combined with many products for a visitor to view.  So on first blush, considering what details to manage at first seems confusing. To develop analytic reporting, consider these activities to […]

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June 11, 2014
Analytics Tip: How to consider precision vs accuracy for better analysis

Some businesses install two or more analytics tools - it is possible to have a Google Analytics tool with Piwik or Woopra on the same site. Or have Adobe Analytics and Google Analytics on the same page. Many large organizations run both Adobe and Google - usually with Google at the onset of an analytics […]

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June 5, 2014
Analytics Tip: 3 Quality Assurance Tools for Google Analytics

Justin Cutroni, Google Analytics evangelist, once said that there’s more to analytics than just adding a tag to a webpage (very true!). For many analytics practioners, that “more” comes in the form of quality assurance or QA tools. These tools are extension of various web development tools, used to confirm functionality of a tag as […]

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June 4, 2014
How Pinterest and Image Search Sharpens The Right Analytic Picture

Image search is raising product attention among customers. Pinterest Analytics, along with redesigns in other social media platforms, spotlights the importance to the bottom line. Online search has been popular for several years now. But search quality is beginning to spread into different digital media. Among these splinter search techniques, image search is increasingly becoming […]

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June 3, 2014
Analytics Tip: How Wireframes And Event Tracking Plans Improve Your Business Online

When it comes to building a digital presence, one of the most overlooked activities businesses make is to not optimize their website layout.  Reviewing a wireframe makes such a review possible. A wireframe is basically a sketch of website hierarchy. To envision it, think of a NCAA basketball tourney bracket, or any other sports bracket […]

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