"To make great content, make it for your customer or your audience, not for yourself." -Gary Vaynerchuk That Gary Vaynerchuk quote can easily capture the essence of a "Positive TwitterDrop" - when an Twitter follower inserts a comment that ties into an event stream or ongoing related conversation. Admittedly the phrase Twitterdrop has a negative […]
There are a lot of slang terms used to describe Twitter-related behavior. The phrase "Twitterdrop" has gained a negative connotation - it is used to describe poor-behaving Twitter users who pretend to be in conversation with someone when they are not. For business, not everything has to be a negative. Consider doing a "Positive TwitterDrop" […]
A small business marketer will run into a number of variables to launch a marketing campaign. But one constant a small business marketer can count upon is the need to establish a marketing budget, particularly if paid search ads are included. When looking at Adwords and Bing Ads in particular, one factor that will influence […]
These days YouTube seems to be the latest fashion in marketing a business online. The Zimana post What's On YouTube Tonight examines YouTube's growing importance. To leverage that knowledge effectively for your business, here are seven aspects that should be deployed in a marketing campaign which includes YouTube videos. Using any of these can make […]
Imagine a Christmas wish list for marketers. You can probably imagine improved digital campaign measurement at the top of that list. Thus this year’s changes to analytic solutions can seem like an early Christmas gift. The new features will help marketers make better decisions on customer and sales activity. For a while marketers have […]
Mobile food trucks are very popular in urban area these days, having become a staple of urban downtowns, be it Chicago or New York. Businesses like Fire and Rice (@eatFireandRice), a mobile food service truck based in Washington DC, have leveraged social media to connect with customers. But launching a restaurant of any kind is […]
