Marketing automation is worth more than a process that advances analytics capability. It has a growing important value in a business strategic plan. Businesses struggle to organize their marketing, typically due to running separate social media, email, and platforms. The effort yields individual results to each platform, but can overlook multichannel opportunities or personalization which […]
Sometimes redesigning a suite of technological products is like redecorating a house. Once you start with one room, you end with more rooms redecorated to complete a look. Google was certainly redecorating their house a few years ago. After a revamped Google Analytics solution, along with a search engine updates for mobile search and the […]
Businesses create customer-centric attention when analytics is combined with unified communications. Multichannel reports - analytics reports on varied referral sources – is one set of analysis that can be done with analytics. The potential value from multichannel reports lies in organizing the influences to a business. It can also aid a business relying on unified […]
Some businesses still struggle with basic starting point to using Bing Ads or Adwords. we covered a few in this Prince-inspired post. Here are a view ideas for deciding where an ad should be placed and what 1. Target your ad to a location in which your business serves or decide on a specific product […]
This All Analytics video takes a quick look at tag management. Tag management is becoming more essential as third party sites raises the number of sites where an ad will be displayed. This makes tag manager essential for complex campaign needs. For more on tag managers, check out the Zimana blog article Vetting Analytics Tags . […]
To be successful in business these days, small and medium businesses must become students of applying transparency at the right points within a business digital strategy. This has been due to customers increasingly using online search and social media to determine a purchase decision. Thus businesses can examine analytics data to reveal how its digital transparency […]
