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March 13, 2014
Beyond Top of the SERP: Be more flexible with improving tactics in paid search and social media

Still looking for the best awareness for your business online? Make sure your decisions are not overly focus on just the top of search, despite the research that has shown its great value. Business owners should take care to treating each element of a digital marketing strategy.  An appearance on The Top Page of A […]

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March 12, 2014
Small Business Trends names Zimana Among The Top Small Business Facebook Pages To Follow

  Small Business Trends, the premiere resources for small business news by small business owners, named Zimana's Facebook page one of 46 Small Business Facebook Pages to Follow.  The page features posts on analytics related marketing topics such as paid search, social media, vetting analytic tags, and planning reporting strategy. The site also provides news […]

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March 12, 2014
7 Common E-Commerce Reporting Mistakes to Avoid in Google Analytics

When it comes to adding analytics to an online retail site, opportunities for mistakes abound. E-Commerce reporting can be particularly susceptible to error because of the number of inputs that go into setting up the analytics tracking code that loads with each page. There can be enough inputs that errors are caused. The following are […]

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March 11, 2014
Web Design and Developer List: Text Editors

For website and app developers, marking up code is tedious work. It can also influence web analytics tasks, assume features requires modification to the analytics code. More and more text editor options are appearing online, thanks to new applications that operate in the cloud and increased demand for coding experience across a number of programming […]

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March 11, 2014
7 source code and site structure improvements for your site's SEO

One of the most important aspects of on-page SEO is reviewing the code that forms a webpage.  Clean code can be crawled easily by search engine bots and also serves to organize information for the DOM in the browser to understand.  If you are looking for a way to improve your SEO, consider these HTML-centric […]

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March 11, 2014
What Are Good Basic Marketing Objectives for paid search, social media, and content marketing

Businesses are learning the value of paid search, content marketing, and social media. But how should messages be structured when using their media options? The easiest approach is to consider some basic ideas to start creating ad with a social media message. Four basic marketing objectives are outlined below: Build Awareness - very important for […]

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