“It’s our recognition that if you go to bed as an industrial company, you’re going to wake up as a software company,” declared Jeffrey Immelt, Chairman and CEO of General Electric (GE) at a Gartner conference back in 2015. He was trying to note that companies should seek to disrupt themselves, making a nod to […]
After every website launch, there should be a plan for generating traffic to a site. Especially if that site is a blog. So the magic question is: How does one build visitor interest in their blog? Well, fortunately a lot of ways exist to build traffic. The key for selecting the right way is to […]
One concept is a crucial aspect in business today - the idea that the team that manages all its sources of value has a significant advantage. Those resources are become digitalized, represented as data. The end result is that analytics becomes central in building a strategic advantage. For probably the most dramatic example of […]
Segmentation has always been the raison d’être for analyzing data. After all, analytics is greek for “breakdown”, and businesses are trying to breakdown data into segments that can reveal ideas to serve customers easily. Understanding data segments reveal the kind of customers who are discovering your online media…and thus, discovering if your business is a good one […]
On January 1st, the Chicago Sun Times published an interview with Zimana founder Pierre DeBois. The interview covers how Pierre made a transition from his early automotive career to a leader in the analytics field. You can read the interview at this link, and can check out the accompanying video below.
Our friends at Small Business Trends had a great idea for an infographic - note what customers want from an app. That idea is shown below, with a number of themes on how an app serves customer needs. Many business launch an app, but not sure how to integrate the app's purpose into a cohesive […]
