What does it take to be a marketer these days - a sensibility of art and science, according to Saleforce and Paradot. Both companies have put together the following infographic which emphasizes the need to consider technological capabilities as well as creative media. Review and comment on what is takes below.
This Datacamp infographic compares the popular programming languages for statistical analysis - SPSS, SAS, and R. As more data is issued via APIs and databases, organizations are turning to one or more programming languages. As Datacamp has noted on its blog, a "language war" is underway, with statisticians and programmers debating the merits of their […]
This video examines a specific aspect about showrooming - the consumer trend of entering a retail store and comparing in-store products prices on a competitor's site. I noted at the time that retailers feared the practices reduce sales, but signs indicate that it does not have the impact as first imagined. Good customer service has been one […]
Need to raise your online sales? That means raising conversions, and these days, it means considering a remarketing program to make higher conversions possible. Remarketing is one of the newest techniques being used in paid search. Remarketing is a strategy in which an ad appears after a webste visit. Its purpose is to provide a […]
This infographic from Social Media Examiner highlights the most quoted trends in social media - the rise of Google Plus usage, burgeoning image sharing platforms, and the increased interest in blogs for content marketing. Probably most surprising is the interest in podcasting - especially given widespread use of Google Hangouts, which requires a Google Plus […]
This infographic provides tips on improving blog readership. Doing so impacts analytic strategy for content management. The metrics in the strategy are based on the engagement tactics used. To learn what tactics are available today, take a look at this Quicksprout infographic and share your thoughts in the comments below. Courtesy of: Quick Sprout
