The longer you avoid your data, the longer you continue to miss opportunities to market your business and serve the people who are looking for your services.
People use search and social media to discover products and services. Ads served along the way, combined with a strong social media presence, provides your business with consumer insight into how messages are being seen and received. This makes the resulting data an important part of identifying opportunity to connect with a customer.
The longer you delay analysis, the longer you misunderstand your customers…and the shorter will be your time in business.