Zimana has launched a digital marketing survey, thanks to the talented effort of its first interns. The survey examines family sentiment towards digital advertising and how those values are developing.
Teens and preteens in families today most likely have a mobile device. And if they don't have one, certainly they want one. Tablets and smartphones offer freedom, fun, and convenience for the youngster wishing to stretch their independence. In many ways digital devices are as valuable to today's generation as getting a first car.
But given the proliferation of tech devices sold on the market, combined with increase internet availability, parents must manage parental guidance for their children against the widespread appearance of digital advertising and content. So how do parents control what marketing reaches their children?
This survey was created with the help of two Hult MBA interns, J. Tomas Mendez Perez and Karla Puga.
To participate, go to the survey through this link: The Digital Family.
The survey results will be made available in a written report after the survey is gathered and analyzed (No data will be shared with third parties).
If there are any questions or concerns, please forward them to the email address survey(@)zimana.com.
