October 21, 2013

The Rise of Paid Search vs Organic Search - Infographic featuring Wordstream stats

This comparison of paid search vs. organic search takes a light hearted look at the "war" between paid search and organic search. Created by Wordstream, the infographic is meant to explain how paid search is increasingly influencing the consumer decision to click, and thus the click through rate.

This also illustrates some of the reasoning behind Google's removal of organic search keywords in analytics reporting - the words are available in Adwords manager.  Thus users will be more inclined to create a comprehensive search engine marketing program.   SEM has been part of digital marketer toolkit for years, but there were many business that avoided paid search, assuming that SEO would carry all their marketing needs.  As the factoids indicate in this infographic, deploying paid search strategically can build a potentially more effective presence in a search result.  Read below to learn more.

 

War on Free Clicks
Learn more about the War on Free Clicks from our Google AdWords experts.


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