So when is it a good time to replace a website?
It’s an honest question. A website is a business presence, and when your website does not work, you and your business don’t work. ultimately you do some research on your competitors in order to stay at par or better yet one step ahead.
But there are a number of significant clues to obsolesce that you should discern from your analytic metrics about your own site. Here’s the key questions to ask:
That second point raises the most serious concern, because navigation is related to the amount of information that the site is meant to convey. Are people navigating a lot to get to the information they want? Are they scrolling a long page without a large image to draw an eye -- this layout is a 1990s ploy incompatible of tablets and mobile phone, and deployment of internet access through carriers.
It also reflects a lot of information is being conveyed - it means you have a lot of clutter. This Zimana post explains why your site should not be cluttered.
Ultimately you must realize that the world of online solutions is constantly changing. If your site was built when Explorer 6 was all the rage, then this is the year for a redesign…Sites are being designed much differently now than they were even a few years back. Plus search engines have systematically revised algorithms and criteria for ranking sites in queries. It’s probably a good idea to re-design every few years to stay up to date and ensure the site shows how your business benefits customers.
Some simple fixes to consider for a meaningful updating:
And there are other ideas you can use to to improve a website - check out this list of idea. You can also examine these posts for further refinement: